Public demonstration · Research note 002

Practice software:
three different price units.

For software teams comparing publicly advertised offers. AI-prepared baseline checked 11 October 2026. These companies are not customers or partners.

Compare the commitment, not just the card.

One observation per source. No historical increase or decrease established.

BASELINE · NOT A CHANGE ALERT

Decision question: Does your comparison distinguish a continuing subscription, a temporary promotion and usage charges?

Advertised pricing observations, with scope and currency kept explicit
Company / sourceObserved offerQualification
Cliniko ↗The retrieved page displays US$45/month for one practitioner and US$95/month for two to five. Admin and reception users are unlimited. SMS is an extra US$0.10/message.This observed view explicitly uses USD. An Australian-dollar quote was not verified. Do not relabel these numbers as AUD or compare them directly with the Australian prices below.
Zanda (Australia) ↗For three practitioners, the Growth calculator shows A$58.50/month for the first six months, then A$117/month. The page excludes GST. Growth includes unlimited appointments and admin users.Australia selected; practitioner count set to three. October promotion is shown, not independently confirmed in checkout. Introductory and continuing prices must remain separate. Optional add-ons are outside this total.
Halaxy ↗Core platform advertised free. Add-on credits are A$0.15–A$0.22 each including GST, depending on the credit pack. Subscription features start at 25 credits/month; payment processing has separate charges.The free core is not a zero-cost estimate for every workflow. Required features, credit consumption and transaction volumes are not specified here, so no complete monthly total is established.

Interpretation · hypothesis

Price-unit clarity is a positioning opportunity.

A buyer may compare a promotional subscription with a free-core headline while overlooking continuing and usage costs. Whether this creates confusion in your market needs customer evidence.

Three proposed actions

  1. Show the continuing price beside any introductory offer in your own comparison.
  2. Define a buyer scenario: practitioner count, required add-ons, messages and payment volume. Verify currency and tax basis before calculating totals.
  3. Ask recent prospects which pricing unit they misunderstood; test a clearer explanation before changing your price.
Method and coverage gaps

Public pricing pages were read on the stated date. Zanda’s Australian browser view and three-practitioner calculator were checked directly. Cliniko’s retrieved view remains USD. Halaxy’s headline credit pricing does not establish feature-specific consumption. No accounts were opened, payments tested or patient data accessed. Feature and security claims were not audited. This is a commercial-offer baseline, not a software suitability recommendation.

What recurring research would add

A later sourced comparison against this dated baseline, with material differences separated from page errors, promotions and locale changes. If no change can be established, the report will say so. OfferWatch’s two checks per month do not provide immediate alerts.

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